LAS VEGAS -- You can sell anything on social media, even pickled eggs, and you can have fun doing it.
That was the theme of the Be-Friending Social Media session Oct. 7 at the 2018 NACS Show at the Las Vegas Convention Center, presented by employees from Salt Lake City-based Maverik.
- Maverik is No. 27 in CSP's 2018 Top 202 ranking of convenience-store chains by number of company-owned retail outlets.
Successful social-media marketing does not have to require a ton of time, money and resources. An effective social-media program, which connects with fans and encourages them to interact with the brand, can be accomplished with minimal funds and one or two dedicated and creative employees. Or, as Nitro Rogalski, social media manager for Maverik, said, “If I can sell pickled eggs in thousands of quantities through texting and throwing videos on YouTube, anything is possible these days.”
Click through for more on social media, pickled eggs, and creating a winning social-media program from nothing …