Technology/Services

Hyche Joins Pinnacle

Fills role as senior solutions engineer specialist
ARLINGTON, Texas -- The Pinnacle Corp. has announced that Howard Hyche has joined its sales organization as senior solutions engineer specialist. In this newly formed role, Hyche will work closely with the Pinnacle sales team and marketers to evaluate business requirements and unearth opportunities to improve business performance across the retail enterprise.

"It's great to be back with a company that offers a full suite of solutions to meet the needs of convenience retailers from the front sales counter to the board room. Pinnacle is committed to this industry and this [image-nocss] is demonstrated by its employees. I am proud to be part of this team again," said Hyche.

Hyche brings to Pinnacle more than 20 years of experience in the convenience retail market including experience as a controller for a 20-location convenience store chain where he helped develop a proprietary store automation system. In addition to his retail experience, Hyche also brings to the table project management and consulting experience as well as a vast familiarity and knowledge of field implementations including backoffice, point-of-sale, auditing, accounting and business intelligence solutions.

Most recently, Hyche was a national accounts manager and business solutions consultant for Dresser Wayne, assigned to POS and business intelligence opportunities. Prior to Dresser Wayne, Hyche was director of technical sales for Performance Retail, where he played an intricate role in the successful launch of InSite, a hosted business intelligence solution for convenience retailers.

"We're thrilled to have the opportunity to leverage for our customers and prospects the impressively broad and deep experience and skills in the c-store sphere that Howard brings," said Bart Johnson, vice president of sales at Pinnacle.

Arlington, Texas-based Pinnacle is a leader in the automation technology industry focusing on the c-store and petroleum industries. It delivers products that automate the broad spectrum of c-store operations and supply-chain management of fuel operations. Nationwide, Pinnacle's products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

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