IRVINE, Calif. -- Integrated Marketing Services has launched a $10 million technology solution to enhance its in-store events capabilities. Integrated, a division of Advantage Sales & Marketing LLC (ASM), has unveiled its next-level, best-in-class technology portfolio branded INvision.
INvision creates an efficient, streamlined process for managing Integrated's in-store events. It will also provide clients and customers with dynamic reporting and insights into its businesses.
In conjunction with the launch of the INvision, ASM has also developed a new dashboard reporting and analytics tool. This facet of the INvision technology suite consolidates data from Integrated's technology solution portfolio and provides meaningful analytics and metrics on program performance and future program planning.
"Over the past two years, Integrated's in-store events business unit has grown exponentially and we needed a cutting-edge platform to support this growth. We were looking for an innovative method to accurately provide metrics in program planning and execution while improving efficiencies in events sales and planning processes," said April Zauri, ASM national technology director. "Launching the INvision technology platform really raises the bar in dashboard reporting and analytics and will allow us to better serve our clients and customers. INvision's performance surpassed our expectations throughout our extensive test and beta phases and we are confident that the transition will be seamless."
INvision integrates ASM's current suite of technology solutions which will enhance reporting, analytics, resource management, scheduling and execution.
"INvision provides the Integrated team with increased operational efficiencies throughout the entire event planning process and eliminates any redundancies ultimately adding value for their in-store event clients," said Jillian Plummer, industry technology consultant.
Founded in 2000, Integrated Marketing Services is the full-service promotions agency within ASM specializing in shopper marketing, event marketing, technical brands, in-store demos and more. From insights to execution, Integrated offers leading brands and retailers expertise specifically designed to influence buyer behavior and drive sales.
Founded in 1987, ASM is a leading sales and marketing agency committed to building brand value for its clients and customers. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, sporting goods and home center industries.
Based in Irvine, Calif., ASM has more than 30,000 associates and 61 offices in the United States and Canada.
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