Kalibrate Expands Traffic Count Database

Adds more than 40,000 data points to 2.9 million counts at 1.4 million locations

Kalibrate KSS Fuels traffic

FLORHAM PARK, N.J. -- Kalibrate Technologies (formerly KSS Fuels) has announced a major update to its comprehensive traffic data source for the United States. Enhancements in this release include the addition of new counts or updates to more than 40,000 unique traffic data points, bringing the total number of published counts in the Kalibrate traffic database to more than 2.9 million counts at nearly 1.4 million unique traffic count locations.

This release continues to position Kalibrate as the most complete and up-to-date source for traffic count data in North America, the company said.

"Traffic count data is an important piece of the puzzle when evaluating retail locations and when carrying out day-to-day fuel pricing," said Bob Stein, president and chief executive officer of Kalibrate Technologies. "Retailers having access to detailed traffic passing by their locations will benefit in a variety of ways including being able to evaluate improvements in areas such as fuel pricing, the link between fuel purchasers and in-store merchandise purchases and whether enhancements to sites with merchandising changes and/or remodels would benefit from known traffic data. Our traffic database source delivers the most complete and accurate traffic data commercially available."

Kalibrate collects traffic count data from more than 6,000 different sources and assembles the millions of counts into a common geographic database format for use in mapping applications. The data is continuously updated for all road types, from major freeways to roads in rural areas.

It now delivers two major components of traffic intelligence--actual traffic counts throughout North America and current year estimates, a proprietary statistical technique to bring older traffic counts up to date.

Kalibrate is a leading global provider of fuels pricing and retail location intelligence. Its software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, U.K., and Florham Park, N.J.