ADDISON, Texas -- Koupon Media, a mobile-offer platform and promotion network in small-format retail, and GSTV, a national video network reaching targeted audiences frequenting fuel retailers, will now deliver mobile offers at fuel dispensers through digital video advertisements.
“GSTV and Koupon Media are marching toward the same goal,” said Joel Fontenot, executive chairman of Koupon Media. “By combining the reach of Koupon’s network and mobile-offer technology with GSTV’s full sight, sound and motion video network, both CPG brands and retailers can better drive customers into the store using compelling digital promotions.”
In this new partnership, GSTV will deliver targeted video spots featuring mobile offers linking to Koupon-powered redeemable barcodes. By allowing brands and retailers to deliver in-store redeemable offers across a national video network, Koupon and GSTV are creating a new consumer engagement model for the c-store space.
“GSTV is excited to integrate Koupon Media’s promotion network and mobile offer technology with our video network, increasing conversion from the pump to the store.” said Dan Trotzer, executive vice president of strategy for GSTV. “Not only do redeemable offers make digital video content more compelling, but CPG brands and retailers will now have access to a more complete view of the shopper, from the delivery of the offer at the pump to the redemption at the POS inside the c-store.”
Koupon Media, based in Addison, Texas, was founded with the mission to be the largest and most advanced digital promotion network in the world. Today, Koupon works with more than 40,000 convenience-store retailers and CPG brands to launch mobile offer campaigns. Since its founding, Koupon has delivered more than 3 billion offers, leading to more than 300 million store trips across its network.
Detroit-based GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching one in three American adults monthly, GSTV engages viewers with full sight, sound and motion video.
Photograph courtesy of GSTV
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.