PHILADELPHIA -- Stuzo has partnered with digital promotion network Koupon Media. The two are integrating Koupon’s mobile offer capabilities and data insights with Stuzo’s Open Commerce. The Open Commerce tool provides retailers with one central dashboard to manage multiple loyalty, marketing or payment tools.
“This partnership will ease the burdensome process of sourcing, building and delivering offers. We are also impressed by Koupon’s broad industry knowledge, serving offers across 40,000 convenience-store retailers. By tying Koupon’s redemption data to Open Commerce transaction data, we are creating a more complete picture of retailers’ digital consumers,” said Gunter Pfau, CEO of Stuzo.
This integration gives Open Commerce retailers the ability to utilize Koupon’s advanced offer technology, gain access to the Koupon Offer Network—a source of CPG-funded offers in small format retail—and understand how consumers are interacting with digital offers. The partnership furthers Open Commerce’s strategy of unifying provider capabilities and providing one central command center to operate retail programs.
“We are excited to announce our partnership with Stuzo and introduce Open Commerce capabilities to our customers,” said Brad Van Otterloo, president of Koupon Media. “Open Commerce is an innovative platform with advanced integration capabilities. By embedding our offer capabilities in a leading middleware platform, we are equipping retailers with the resources they need to expand their reach and drive sales, while also simplifying the mobile offer delivery and redemption process.”
Philadelphia-based Stuzo provides personalized and predictive commerce solutions for retailers, powered by products, services and insights. Stuzo’s services include digital product strategy, product design and product engineering.
With more than three billion offers since its founding, Addison, Texas-based Koupon Media powers mobile offers for more than 40,000 retail locations and many CPG brands. In 2017 alone, the Koupon platform reached more than 108 million customers, driving more than 155 million store trips.
Photo courtesy of Stuzo