BURLEY, Idaho -- Lynch Oil has launched Mr. Gas, a consumer-facing mobile app for customers in the Burley, Idaho, area.
The Lynch Oil Mr. Gas mobile app provides consumers with a map of the company's Mr. Gas convenience stores and gas prices. Consumers can pay for merchandise and fuel from the app as well, making it fast and easy to complete purchases and be on their way, the company said. The Mr. Gas app also stores electronic receipts and receives notifications of new offers, displaying those offers and other deals as well as club card program status and points balances.
Lynch Oil built the app with the Pinnacle Corp. As the chain’s loyalty program with Pinnacle grew, Lynch looked for ways to extend offers and promotions to its consumers via mobile to drive traffic, increase spending and communicate with them in a more effective manner. With its Mr. Gas mobile app, built on the Pinnacle Affiniti mobile platform, Lynch Oil is able to influence its consumers' behavior and drive store traffic in ways they had not been able to before.
"Today's consumers keep their mobile phones closer to their hand than the wallet that holds their cards. Offering a mobile app to our customers allows us to offer convenience before they even walk in the store," said Nick Lynch, president of Triple S Oil/Lynch Oil. "Consumers will be able to sign up for loyalty rewards directly through the app. They'll also get promo offers, updates on pricing, and they'll be able to check their loyalty points balance, including their status on their club punches. We are looking forward to the new opportunities that our Mr. Gas mobile app offers our business and our customers."
Melissa Fox Hadley, director of product management for Pinnacle, said the rollout of the Mr. Gas mobile application is a milestone for the company. "Pinnacle is able to offer a suite of loyalty solutions, fully integrated with Pinnacle POS and Affiniti Mobile, to achieve the ultimate consumer experience, ensuring that retailers have the tools in hand to increase customer loyalty and drive store profits," she said.
Lynch Oil, based in Burley, Idaho, is a fuel distributor that has been in business since 1969. The company makes 3,000 deliveries a month to 30 countries.
Arlington, Texas-based Pinnacle provides automation technology to the convenience-store and petroleum industries.
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