The network will [image-nocss] become one of the first major advertising footprints to include business intelligence data-gathering services in its digital media client service offerings.
The enhanced network rollout begins early in the New Year, first in Quebec, where the chain has more than 85% of the market share in the convenience/gas retail market. Installations will follow in Ontario where it has a 65% share of the market and western Canada, where it has a 60% share of the market.
The Pinpoint network consists of 5,200 digital signs/faces and is contributing and influencing the $8 billion in annual transactions from up to 1.5 million daily customers in Pinpoint-enabled locations. Once all signage is embedded and advertisers request activation of the IMS 3.0 software, annual revenues of just over $8 million will be generated by iSIGN's monthly licensing fees, the company said.
The embedding is an automated process, performed remotely, as is the activation which will be done throughout the network to engage advertisers.
"In 2011 Pinpoint Media will be the largest digital signage footprint offering all brand and service advertisers our iSIGN powered interactive messaging to mobile phones in proximity of each location to increase consumer awareness and spontaneous purchases in the Mac's/Couche-Tard chain," said Alex Romanov, iSIGN's CEO.
"This will be a very unique ROI opportunity for our advertisers and will be instantly measurable as all signage is embedded and the IMS 3.0 software activated for advertisers," said Enmanuel Rumbos, president of Pinpoint Media.
"Advertisers on the Pinpoint signage network will be able to receive real-time feedback to each advertisement sent to shoppers' phones from every sign in each location," added Romanov. "Currently our IMS 3.0 software has demonstrated the ability to interact with 150,000 or more mobile devices per month from a single unit.... Pinpoint's advertisers will be the beneficiaries of large volumes of confirmed responses to each advertisement."
Richmond Hill, Ont.-based iSIGN is a digital signage company offering location-based proximity marketing from its signs to handheld mobile devices. Toronto-based Pinpoint Media is a marketing and branding firm, with a focus on in-store retail networks.
Laval, Quebec-based Alimentation Couche-Tard Inc. currently operates a network of 5,904 convenience stores, 4,178 of which include motor-fuel dispensing. The stores are operated by 12 business units, including nine in the United States covering 42 states and the District of Columbia, and three in Canada covering all 10 provinces. It is the largest convenience store operator in Canada with a network of more than 2,000 stores, primarily operated under the Couche-Tard and Mac's Milk brand.
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