Mark Oil Moves to KSS Fuels PriceNet Cloud

Technology supports fuel pricing across network of 17 retail locations

CHARLOTTE, N.C. -- Mark Oil Co. Inc. has selected KSS Fuels' PriceNet Cloud to support fuel pricing across its network of 17 retail locations in the Charlotte, N.C., area. In addition to the benefits to its fuel pricing process, Mark Oil was attracted by the speed, ease of implementation and low overall cost of ownership.

Mark Oil was looking for a way to enhance its fuel pricing skills to compete more effectively, KSS said. Implementing price changes faster and using business analytics to help make better price decisions were key requirements. It chose PriceNet Cloud because of its ability to propose optimum prices, via price optimization and allow fuel pricing analysts to adjust the price and see the impact on volume and margin before implementation, said the company.

"Making the right pricing decisions quickly and implementing them fast is our goal and we identified PriceNet Cloud as the best available answer," said Bill Tome, president of Charlotte-based Mark Oil. "We're impressed with how easy and quick it's been to combine our existing skills and resources with PriceNet Cloud. We feel more confident about our ability to react faster to competitors and price optimization ensures our prices deliver on volume and margin goals."

Bob Stein, president and CEO of KSS Fuels, said, "Helping fuel retailers of all sizes to compete more effectively and deliver on their chosen strategy is our goal and PriceNet Cloud is proving to be the most cost-effective solution for companies like Mark Oil.

KSS Fuels is a global leader in fuels pricing and retail location intelligence, with software, analytics and consulting solutions for petroleum retailers. It offers a single, integrated source for the data-driven intelligence necessary to optimize pricing strategies and evaluate and manage retail network locations. KSS Fuels has headquarters in Manchester, U.K., and Florham Park, N.J.