COLUMBIA, Mo. --MFA Oil Co. is installing outdoor payment terminal OPTIC 5 from NCR in each of its 73 Break Time convenience stores.
NCR's OPTIC 5 is an industrial multimedia solution made for outdoor fuel retailing. It supports a wide range of payment options including debit, credit, “tap and go,” vouchers and coupons, along with loyalty programs. Carefully sized, OPTIC 5 is small enough to fit in any standard pump head or pedestal, yet large enough to house a large graphical display with an interface and promotional advertising.
MFA Oil operates 73 Break Time convenience stores in Missouri and Arkansas. The NCR OPTIC 5 terminal offers user-friendly software, an open-source platform and media-management features. The NCR solution will allow MFA Oil to self-maintain the software and ultimately reduce the total cost of ownership.
“We needed one single solution to use across all of our dispenser models, and NCR’s OPTIC 5 was the best option on the market,” said Curtis Chaney, senior vice president of retail at MFA Oil. “It allows us to deliver convenient payment solutions to individual customers with benefits and opportunities to enhance their experience at the pump, drive loyalty and ultimately increase more conversions from forecourt to storefront.”
“By opting for OPTIC 5, MFA Oil is bringing the latest pay-at-the-pump technology to customers’ fingertips while connecting with individuals while they fuel,” added David Wilkinson, senior vice president of NCR’s retail group. “We are delighted to extend our cooperation with the company and help MFA Oil build reliable relationships with fuel-and-go drivers.”
MFA Oil Co., formed in 1929, is a farmer-owned cooperative with more than 40,000 members. Based in Columbia, Mo., it launched the Break Time convenience-store chain in 1985. Break Time’s stores feature Top Tier gasoline, Roasters Cafe coffee and cappuccino, Dashboard Diner sandwiches and a wide variety of drinks, snacks and convenience items.
NCR Corp. is a leader in omnichannel solutions. With its software, hardware and portfolio of services, NCR enables nearly 700 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR is headquartered in Duluth, Ga., with over 30,000 employees and does business in 180 countries.
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