CARY, N.C. -- Convenience-store retailer The Pantry has licensed AccuStore’s site-profile management platform with plans to reduce operating costs and improve execution.
AccuStore enables companies to maintain a centralized online repository of site-level details accessible throughout the organization. Its site-profiling technology can be used to help drive efficiencies in store-level marketing planning, increase return on investment on marketing initiatives by improving store-level execution, and reduce waste resulting from excess marketing materials.
Clearwater, Fla.-based GSP’s AccuStore also comes equipped with an online survey tool and mobile-app integration to collect information quickly at the store level and to ensure the accuracy of the data going forward.
“Implementing AccuStore at The Pantry will provide us with store-specific information, designed to help streamline marketing decisions and budget planning,” said Nancy Clemons, Pantry’s director of marketing. “It will be part of our overall toolbox in marketing planning and implementation.”
“AccuStore makes it easy to access real-time information about every aspect of your stores, anytime you want,” said Nancy Carter, AccuStore’s product manager. “And by bridging the gap between what the field knows and what the corporate office knows, AccuStore can reduce indirect spending in the stores by eliminating waste.”
AccuStore helps multi-unit, consumer-facing businesses reduce spending and accelerate their growth through customized site-profiling capabilities and an enhanced store-profile technology that allows retailers to build and maintain a central repository of site-level details accessible throughout the organization. AccuStore’s technology features a built-in survey tool and a full-screen web interface that is an intuitive, easy-to-use platform to monitor and maintain site-specific data. The mobile app enables managers to turn their strategic plans into store-level results on the go.
The Pantry Inc., Cary, N.C., is a chain of more than 1,500 convenience store operating primarily under the Kangaroo Express brand.
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