HOUSTON -- Par Pacific Holdings Inc. has selected PriceAdvantage fuel-pricing software to help determine optimal fuel prices and execute faster price changes at its network of more than 80 convenience stores in Hawaii.
PriceAdvantage has the ability to make rapid, automatic price changes for stores that fall within preset pricing strategies, then notify the pricing team of those stores that fall outside the predefined strategies. This saves the fuel-pricing team time and allows them to concentrate on the stores that might have market anomalies.
“Speed and accuracy are critical when pricing fuel,” said Jim Yates, president of Par Hawaii. “PriceAdvantage gives us both by removing so many of the manual processes that tend to either delay prices changes or cause pricing errors. Quite simply, it gives our fuel pricing team a new level of confidence and it provides our executive team with robust store performance reports.”
Par Pacific selected the PriceAdvantage SaaS solution to leverage the benefits of a cloud service model, including a low upfront cost, ease of implementation and the maintenance and infrastructure cost benefits, it said.
The PriceAdvantage prebuilt integrations with PDI and OPIS allow the chain to be up and running quickly.
PriceAdvantage’s highly configurable, patented solution allows fuel marketers to execute their fuel pricing strategy faster and more accurately by reducing manual processes and human errors. It enables customers to make rapid, informed fuel pricing decisions based on their own business rules, then automatically post new prices to their point-of-sale (POS) systems, fuel dispensers and price signs, and then receive price change confirmation in minutes.
PriceAdvantage is focused on fuel-pricing software and is a division of a privately held company, Skyline Products, Colorado Springs, Colo., that produces software solutions and electronic price and transportation signs.
Houston-based Par Pacific Holdings owns, manages and maintains interests in energy and infrastructure businesses. It is organized into three primary segments: refining, retail and logistics. Par Pacific has refining and logistics assets in Hawaii and Wyoming and a retail distribution network in Hawaii.
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