NEWTON, Mass. -- Paytronix Systems, a reward-program software provider, is launching a new version of its branded mobile app. Updates include integrated ordering tools, a self-service content-management system and a new user interface.
“The latest version of the Paytronix branded mobile apps includes features like native online ordering and more intuitive registration pages that are geared to improving the customer experience and increasing customer engagement via their mobile devices,” said Joel Udwin, mobile product manager for Paytronix Systems Inc. “At the same time, the self-service content-management system gives marketers more control in order to help them drive more revenue from their brands’ mobile experience.”
The updated Paytronix Mobile App includes the following new features:
- In-app mobile ordering: Integrates online ordering platforms, such as OLO, directly into the mobile apps. This includes a single sign-on integration so that customers need only identify themselves once for ordering and loyalty. A new tool also allows marketers to send out an “order now” push message to their apps.
- Self-service app updates: Marketers can change the look of the app without releasing an updated version of the app on the Android and Apple app stores. The updated content-management system enables brands to modify their apps’ look and feel with new color, fonts and images as the promotional calendar changes, the brand evolves, and as guests demand more.
- New user interface: The new interface includes a customizable progress bar. The mobile registration pages have also been updated with a conversational series of pages that makes it easier to capture and augment customer data.
“In today’s digital and mobile-based world, one of the biggest stumbling blocks for brands is creating a seamless, remarkable customer experience in all touch points. The integration of online ordering and rewards programs—or integration of any technology type—is rapidly becoming a ‘table stake,’ ” said James Park, CEO of Garbanzo Mediterranean Fresh. “Native online ordering within an affinity platform combines the two functionalities in one mobile app and gives the guest that holistic and seamless brand experience they expect from a top brand.”
The Paytronix Mobile Guest Experience platform gives retailers the ability to employ a set of engagement tools: website, apps, kiosks, surveys and messaging. Leveraging the Paytronix application programming interface, brands develop applications and mobile-responsive websites that give marketers the ability to manage their accounts from a branded mobile portal.
Based in Newton, Mass., Paytronix provides software-as-a-service customer experience management solutions for c-stores and restaurants. Paytronix works with more than 330 customers to build big data consumer insights that Paytronix generates from one-to-one engagement with its more than 165 million loyalty members across its customers’ brands.