"PCATS will [image-nocss] provide a forum for members of the Loyalty 360 to address and resolve technology requirements issues while Loyalty 360 provides PCATS with factual loyalty-related data and expertise," said executive director and CEO John C. Hervey.
The PCATS Retail Financial Transactions Committee works to promote the development, adoption and maintenance of efficient retail financial transaction solutions through global standards. Efforts are made by one of its working groups, the Loyalty Working Group, to develop and adopt a U.S. domestic standard for the exchange of loyalty transaction information and facilitate integration of POS interfaces for use by different loyalty programs, thereby affording retailers the opportunity to participate in various loyalty programs leveraging one standardized interface to their point-of-sale and back office systems.
"PCATS has a solid foundation of members who address loyalty challenges and solutions on a regular basis but our partnership with Loyalty 360 will help us expand upon our knowledge and technical base," said Oasis Stop 'N Go LLC Convenience Stores partner/CEO and PCATS Loyalty Working Group chair Patrick J. Lewis. "By working directly with Loyalty 360, we will have access to key industry information to better assist us with the development and maintenance of future loyalty standards."
The recently approved PCATS-NAXML Loyalty Specification, version 1.0.3, has been released to the general public and is available now for all industry members.
PCATS was founded in September 2003 to continue the development and maintenance for standards work initiated under the NACS Technology Standards Project. PCATS mission is to develop, maintain and help members implement a variety of technology standards. With more than 150 members, the group's membership represents more than 22,000 convenience stores. Membership is open to any petroleum marketer, convenience store owner/operator, other retail channels, or any of their suppliers or vendors.
The mission of Cincinnati-based Loyalty 360 is to be a clearinghouse and think-tank for loyalty, incentive, reward and engagement marketing opportunities, insights and responses. Loyalty 360 actively listens, engages and provides to the marketplace and to its members a forum through which proactively determines true industry metrics, facilitates market driven research and actionable case studies, as well as increase the awareness of, and promotes with integrity, the practices of loyalty, incentive, reward and engagement marketing.
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