Petroleum rack prices and allocations change in a moment's notice. Multiple and frequent daily rack price changes lead to confusion, a decrease in customer confidence, and less than desirable financial consequences. Faxed and emailed fuel price quotes often become outdated the moment they are transmitted, and sending multiple replacement quotes is undoubtedly an inefficient [image-nocss] way to communicate the most current wholesale fuel prices to customers. Pinnacle's Symphony.fuel customer access was designed to specifically address these industry issues, enabling customer access to the most current wholesale fuel prices and credit information.
Operators routinely change terminal rack pull points at the last moment due to supply disruptions and various reasons beyond their control. Dispatching a petroleum transport truck to the wrong terminal can be a costly mistake. Symphony.fuel customer access quickly provides customers with the latest information to minimize additional freight expenses due to last-minute changes in terminal rack pull points.
Fuel is becoming one of the most costly expenses a company incurs, creating the need for business owners to have better credit management abilities. Symphony.fuel customer access provides Petroleum Marketers with tools that allow their customers to have immediate access to see current credit balances, available credit amounts, invoice draft dates and times, and historical invoice information. Symphony.fuel customer access also has the ability to remind customers when new financial information is needed and provides them with an easy way to upload that information, enabling fuel buyers to have access to real-time information.
"Enormous volatility in fuel pricing has created havoc for wholesale fuel customers. Potential fuel buyers in recent years have had their faith shaken with the accuracy of fuel quotes delivered daily due to the fact that terminal prices can change multiple times each day. With Symphony.fuel customer access, fuel prospects will have greater confidence with fuel quotes due to the real-time internet accessibility rather than relying old faxed or emailed quotes," said Brian Reynolds, director of fuel solutions at Pinnacle.
Symphony.fuel customer access integrates seamlessly with Pinnacle's Fuel Smart, an open-technology fuel management solution, providing petroleum marketers' customers with real-time information and status on their accounts. Splash blending, multiple suppliers and up to the minute information are now the standard. Fuel Smart enabled with Symphony.fuel customer access decreases customers' confusion and provides them with accurate and up-to-date information.
Symphony.fuel customer access is built on Pinnacle's Symphony Fuel Portal, a suite of tightly integrated fuel management automation solutions that share vital information with other solutions within the Portal. Symphony Fuel Portal's architecture provides the connection and integration points for these stand-alone solutions to seamlessly communicate, creating a more robust and complete fuel management technology. Symphony Fuel Portal Platform are browser based, so they are accessible from anywhere, anytime, from any device that supports a web browser, the company said.
Arlington, Texas-based Pinnacle is a leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of c-store operations and supply-chain management of fuel operations. Nationwide, Pinnacle's products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.
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