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Douglas Woo, executive vice president of AdtekMedia Inc., which owns PumpTop TV, said, "We are honored to be able to use PumpTop TV's considerable reach and technology to help Tina Fey and The Leukemia & Lymphoma Society in their ongoing efforts and we applaud the work they are doing. The PumpTop network's ability to instantly target and tie campaign information to local and regional markets makes it an ideal venue for PSAs as much as for our advertisers such as Audi, Rolaids and Jack in the Box. We offer targeting capabilities and flexibility that traditional TV cannot match."
The Light The Night PSA will be integrated into PumpTop TV's 4.5 minute video program loop of entertainment and information that plays continuously throughout the hours the stations are open (the average station is open 22 hours per day). On average, it will air almost 300 times per day, per screen. The videos, which play in 15-second and 30-second lengths, are accompanied by vertical and horizontal banner as well.
Light The Night is the latest PSA to air on the PumpTop TV network. Other featured local and regional PSA's that are running include: Entertainment Industry Foundation featuring Christina Applegate and Terrence Howard, American Red Cross "It Takes Two" Campaign, Yoga Unites and Food Allergy & Anaphylaxis Network.
PumpTop TV recently announced a joint venture with Outcast, which lets advertisers such as Red Bull, GM and VH1 reach a combined audience of more than 20 million motorists each month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs.
PumpTop TV is a nationwide digital media network located at the pump. Used by major brands such as Audi, Rolaids, Jack in the Box and BestBuy, PumpTop TV delivers a captivated audience of millions of consumers each week via engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by Irvine, Calif.-based AdtekMedia, an out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion. The company has partnered with Westinghouse Digital, one of the leading U.S. LCD TV manufacturers, to develop and deploy all-weather digital signage hardware that integrates with AdtekMedia's proprietary network software. Available nationwide, AdtekMedia continues to expand the PumpTop TV network into top metropolitan markets throughout the United States. Through the company's joint venture with Outcast, advertisers can now reach a captive audience of more than 20 million motorists each month on 12,600 screens at gas stations and c-stores nationwide, including 15 of the top designated market areas (DMAs).
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