Quality Sign Now 'Harbinger'

Name change coincides with new website

JACKSONVILLE, Fla. -- Quality Sign Co., a national sign manufacturing company, has a new image and name: Harbinger. Meaning "sign of the future," Harbinger reflects the company's 48-year-history while establishing a new brand identity system to better convey its forward-thinking approach.

"As we've continued to grow and expand nationally, we wanted a name that showcases our commitment to innovative, lasting and cost-effective solutions," said Steve Williams, president of Harbinger. "Our new name promises what our company has always stood fora more intelligent signage program [image-nocss] from a proven organization."

Harbinger has launched a new website, www.harbingersign.com, to coincide with the rebranding. The site features advanced navigation and speed, an enhanced portfolio gallery and detailed information on Harbinger's expertise, including environmentally friendly signage and lighting, multi-location signage programs and custom large-scale sign fabrication.

Environmentally friendly LED lighting is available in all of Harbinger's signage, and the company is a leader in the creation of double-faced, LED-illuminated pylon signs. Harbinger was the first company to implement LEDs in these types of signs, which are most commonly used by convenience stores, gas stations and restaurants.

Recently, it worked with longtime client 7- Eleven to create green LED signage for all the convenience store chain's new, standard locations across the country, it said. The use of LED lights in these signs will mean significant reductions in carbon footprints and an estimated 60% to 80% in energy costs, said the company. Harbinger also uses low-volatile organic compound (VOC) paints and provides complimentary energy audits.

Harbinger specializes in multi-location signage, creating products that differentiate them from competition. The company is licensed to operate in all states and provides efficient installation and brand consistency on every site.

The sign manufacturer also has experience in custom, large-scale sign fabrication. It has worked with brands like Pepsi to produce creative and compelling, single-location signage, such as a 12-foot-tall Pepsi bottle and corresponding 16-foot-diameter rotating sphere, used in Jacksonville Municipal Stadium, home of the Jacksonville Jaguars.

Jacksonville, Fla.-based Harbinger has project experience in a range of markets, including petroleum, commercial, education, entertainment, foodservice, grocery, health care, nonprofit, retail and sports. Clients have included 7-Eleven, Gate Petroleum, Edwin Watts Golf, Goodwill, InMotion Entertainment, the Jacksonville Jaguars, Maxwell House and PepsiCo.