"Using PriceAdvantage, our joint customers can remotely execute their fuel pricing strategy all the way down to the POS," said Greg Stadjuhar, vice president of sales and marketing for Skyline Products. "According to OPIS, the average retailer changes fuel prices four or more times per week. PriceAdvantage provides [image-nocss] petroleum marketers the ability to instantly react to competitive market changes from anywhere and confirmwith absolute certaintythat the changes occurred."
The patent-pending software allows petroleum marketers at corporate headquarters to remotely update fuel pricing in the field at the point-of-sale (POS) system, the pump and the Skyline Electronic Price Displayall from their computer, laptop and personal digital assistant (PDA).
"Centralized management has always been a key component of the Radiant solution," said Jimmy Frangis, vice president of petroleum and convenience retail for Radiant Systems. "Bringing centralized fuel price management to our customers just made sense. With our relationship with Skyline customers can grow fuel revenue and save managers and other store operations professional's time. PriceAdvantage customers see a tremendous return on investment in labor savings, recaptured margin and increased fuel volume."
PriceAdvantage automates the three major components of a typical fuel-pricing process: competitive data collection, analysis, and price implementation at the store. Competitive price changes are available realtime via electronic updates from each store, third-party data sources, like OPIS; or backoffice imports.
Fuel managers can set up strategic pricing rules against which new competitive data is evaluated against volume and margin performance. Updates to fuel pricing can then be sent instantly to the site's Radiant POS system, the dispenser, and the Skyline Electronic Price Displayfreeing store managers to focus on customer service. By integrating with backoffice accounting systems, like PDI, PriceAdvantage also includes easy-to-use pricing analysis tools to enable the pricing managers to determine price points at which store profitability is maximized.
Skyline Products, Colorado Springs, Colo., is a developer, manufacturer and provider of hardware and software: electronic sign technology and central-controlled fuel pricing software solutions designed to meet the pricing needs of organizations in the convenience store, truckstop and petroleum marketing industries. Clients have included Kroger, Murphy Oil, QuikTrip, Sheetz, Casey's General Stores and HEB Grocery Stores.
Radiant Systems is a global provider of technology to the hospitality and retail industries. Its POS hardware and software solutions have helped to redefine the consumer experience in more than 100,000 restaurants, retail stores, stadiums, parks, arenas, cinemas, convenience stores, fuel centers and other customer-service venues.
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