Ready Training Online Acquires Service That Sells

Combine resources to deliver online, offline expertise

Service That Sells Ready Training Online (RTO) (CSP Daily News / Convenience Stores)

ELIZABETHTOWN, Pa. -- Ready Training Online (RTO), a provider of online training for service-based industries, has acquired Pencom Press, Pencom International and the Service that Sells! brand from Pencom Inc, a leader in restaurant management and waitstaff training.

Service That Sells! offers off-line training products, which include a comprehensive set of restaurant management books, waitstaff training DVDs, and server training workbooks. The materials were developed by successful restaurant owners and managers and have been used by more than 25,000 independent and chain restaurants, bars, and hotels, as well as suppliers to the hospitality industry worldwide.

"This transaction with RTO is a huge step forward for the Service That Sells! brand, because RTO is known for its commitment to providing excellence in their online training products and services. RTO has the ability to deliver our expert content in an easy-to-use, online format that will allow Service That Sells! to continue to be a staple in the restaurant industry's training programs," said Bill Asbury, owner, Pencom Inc.

RTO will leverage the Service that Sells! brand and content to provide world-class, unparalled online training to the restaurant industry. Training and other materials will continue to be available in DVD and book format as well.

"We are excited to bring the Service That Sells! brand into the Ready Training Online family. The combination of their content and expertise, with our world-class online delivery system, will provide our clients with quick and efficient access to the training they need, when they need it," said Jeff Kahler, president of RTO.

Service That Sells! is a branded line of training solutions including books, workbooks and DVDs published by Pencom International, Denver. Pencom began publishing hospitality training products in 1983 under the Service That Sells! brand.

Ready Training Online (RTO) provides a full-service online training solution targeted specifically at the service and retail industries. The RTO platform is a comprehensive training and reporting tool designed to simplify employee training. The platform offers an extensive library of industry content and real-time tracking and reporting. RTO is led by a team of production and learning design professionals, with expertise in the convenience, restaurant and retail industries. RTO was founded in 2004 and is based in Elizabethtown, Pa.