ATLANTA -- Global supply chain and retail technology provider RedPrairie Corp. has announced the availability of RedPrairie Commerce Suite 2012.1, a scalable suite of solutions that help retailers deliver on the vision of "buy anywhere fulfill anywhere" across the growing number of customer touchpoints.
RedPrairie Commerce Suite 2012.1 includes new modules and features that help retailers generate sales and customer loyalty by creating seamless and dynamic all-channel shopping experiences, with a 360-degree view of orders, merchandise and customer behavior and integration with RedPrairie fulfillment solutions.
Major functional additions to RedPrairie Commerce Suite include:
- Store Center, which puts e-commerce order capabilities into the hands of in-store associates, helping them "save-the-sale" for out-of-stock items and opens up visibility to an "endless aisle" for items not normally stocked at their location. Store Center provides all-channel order visibility, 360-degree customer management, fulfillment from store, and more.
- Customer Engagement Management, which helps retail brands measure and build customer loyalty by tracking customer gestures, promotion and transaction patterns. It provides actionable insights on capture points, drives and manages marketing and merchandising programs, and builds loyalty reward programs.
- RedPrairie fulfillment solutions integration, which enables real-time, enterprise-wide inventory visibility, order sourcing and direct-to-consumer fulfillment.
"For retailers, the key to increasing top-line revenue and reducing bottom-line costs lies in meeting consumers wherever they wish to shop and offering options for fulfillment," said Gene Weaver, director of product strategy of commerce and clienteling at Atlanta-based RedPrairie. "But achieving buy anywhere fulfill anywhere does not require 'heart surgery.' Rather, RedPrairie Commerce Suite's modular approach provides retailers with a step-by-step roadmap for quickly meeting consumers' expectations. Empowering retail store associates to place orders online and either fulfill from the store or direct to the consumer is a potent sales and loyalty driver. This solution is what the industry has been asking for."
Additional upgrades to the RedPrairie Commerce Suite include a more robust, merchant-centric user interface, improved analytics capabilities and tools to streamline commerce site maintenance and implementation.
RedPrairie Commerce Suite is available in a hosted model called RedPrairie Commerce Cloud providing retailers the flexibility to purchase either an on-premise or cloud-based version of the application.
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