SANTA CLARA, Calif. -- If one technology startup company has its way, the future of the convenience store might be a market that delivers itself to the consumer.
Former Unilever employee and serial tech-startup founder Ali Ahmed has launched Santa Clara, Calif.-based Robomart, a company that wants to make shopping portable and on-demand. One of Ahmed’s former startups, Dispatch, is a delivery service primarily for groceries based in the United Kingdom.
Ahmed is looking to bring this digitally based delivery experience to the United States, but this time with a more forward-looking business model.
The main purpose behind Robomart is to give customers a grocery shopping option that includes both the convenience of online delivery and the ability to touch and feel the produce being selected. Instead of ordering groceries, the idea is that consumers hail an entire delivery vehicle prestocked with what they are looking for.
However, this vision is a long way from becoming a reality, if it ever materializes at all.
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