ALTOONA, Pa. -- Sheetz Inc. has selected and deployed the Teradata Corp.'s Data Mart Appliance. The Teradata system at Sheetz supports data-mining technology and business intelligence software from multiple vendors for a detailed, integrated view of the business.
The new platform will increase data management capacity at the convenience store chain. Sheetz continues to grow its network of stores and the need for more complex analytics is increasing. Sheetz uses analytics software from Teradata and other sources to analyze market basket content, product affinity, and merchandising. [image-nocss]
"The power and scalability of the Teradata platform is ideal for complex analysis with demanding requirements at real-time speed and is proving to be a valuable business investment," said Jim Wenner, information technology director for Altoona, Pa.-based Sheetz.
The new Teradata Purpose-Built Platform Family, recently introduced into the data warehouse market, is enjoying steady adoption across industries including retail, hospitality, manufacturing and the entertainment businesses. Teradata's range of data appliances allow companies of all sizes and complexity to start small and grow.
"Sheetz is one of the more innovative retailers and one that recognizes the power and value of a Teradata-driven environment at a time when there is enormous economic pressure in the retail world," said Ed Dupee, vice president of global industry solutions for Miamisburg, Ohio-based Teradata. "In a general market downturn, the advantage of an increased capacity for collective intelligence is a tangible benefit. Sheetz started with a non-Teradata system and the addition of a new Teradata appliance gives the company more and faster visibility, scalability and business insight."
The Teradata Data Mart Appliance, one of several new options in the Teradata Purpose-Built Platform Family, offers a completely integrated data mart solution with optimized system performance. Based on a single symmetric multi-processing node and Teradata database, it provides dependability and high performance while allowing businesses to begin loading data and running queries within a short time after delivery. In addition, companies can license the Teradata database to run on their in-house Intel SMP platforms for under $40,000.
Teradata is focused on raising intelligence through data warehousing, consulting services and enterprise analytics.
Sheetz operates 350 convenience locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina.
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