ALTOONA, Pa. -- Sheetz is moving forward with forecourt EMV (Europay, Mastercard, Visa) upgrades across its entire network of stores. The convenience-store chain is standardizing its network infrastructure with Gilbarco Veeder-Root’s FlexPay IV Card Reader in Dispenser (CRIND) payment terminals and other dispenser technologies.
"The Gilbarco FlexPay IV platform provides the flexibility and payment security our customers demand, so we are making it standard across our network,” said Ryan Sheetz, vice president of brand strategies. “These upgrades will also help us provide our customers with the most convenient forecourt experience possible because they can use their mobile-based payment and loyalty cards when they fill up at a Sheetz location."
Jointly developed with Verifone, FlexPay IV is said to be the first Payment Card Industry (PCI) Pin Transaction Security (PTS) 4.x-certified fuel-dispenser payment terminal in the United States. This signifies that the technology has the approval of the PCI Security Standards Council, a group that manages point-of-sale security standards. It supports EMV, near-field communication (NFC), mobile wallets, encryption, 2-D barcode scanning, and future PCI regulatory changes. FlexPay IV also supports remote management capabilities like Gilbarco’s Insite360 Encore for security control, asset management, remote maintenance and performance monitoring.
Sheetz is installing Gilbarco’s contactless payment module, 2-D scanner and Applause Media System on large color screens as part of its FlexPay IV CRIND fuel-dispenser upgrades for EMV.
“We continue to see leading retailers like Sheetz not only move forward with their EMV upgrades, but also leverage the upgrades to improve other elements of their businesses, beyond security,” said Mark Williams, vice president of marketing with Gilbarco. “By deploying our EMV technology and improving customers’ shopping experiences with convenient and engaging dispenser enhancements, Sheetz will be able to keep customers safe from credit-card fraud while encouraging them to go into the store.”
Established in 1952 and based in Altoona, Pa., Sheetz has more than 17,500 employees and more than $5.6 billion in annual revenue. The company operates more than 560 locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina.
Gilbarco Veeder-Root, Greensboro, N.C., serves retail and commercial fueling operations with a range of integrated solutions from the forecourt to the convenience store and head office. Its major product lines include fuel dispensers, pump media, point-of-sale systems, payment systems, tank gauges, software development and integration, fleet management systems and nozzles.