DAYTON, Ohio -- Digital signage provider Stratacache has acquired the LIFT network, an interactive digital upsell platform, from San Jose, Calif.-based Verifone.
The LIFT technology enables an upsell opportunity at the point of sale with measureable ROI. It links basket information, shopper behavior and cashier performance. Touchscreens at checkouts display relevant offers based on real-time transaction data, adding redeemable promotions and other offers immediately.
Today, LIFT has more than 3,500 screens that deliver more than 64 million monthly impressions at Sunoco APlus, Global Partners LP, G&M Oil, Ricker's and other leading c-store retailers.
“With this acquisition from Verifone and the enhancements provided by our artificial intelligence, predictive analytics, and mobile analytics capabilities, Stratacache (PRN) can take this network to the next level," said Chris Riegel, CEO of Stratacache.
"LIFT gives us a powerful upsell tool in our stores. It integrates easily with our POS system, interacts with every customer to market an extra item, and coaches our associates in real-time to upsell," said Jim Cox, retail development manager at CITGO Petroleum Corporation. "It also provides actionable data that helps our team better understand basket information and cashier performance."
Stratacache is a provider of intelligent digital signage, digital merchandising, mobile enablement, and media customer engagement at retail. The company aims to help influence customers at the point-of-decision, generating new sales opportunities and enhanced retail profitability. Stratacache is based in Dayton, Ohio, and is in 28 countries.
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