BUTTE, Mont. -- Town Pump Inc., responding to changing customer needs, has implemented a new marketing strategy that will showcase a new website, free mobile apps with deals and coupons, social media promotions and a variety of contests and ways to enjoy service and products in a new and innovative way. Town Pump has grown to 86 convenience stores located in Montana. As one of the most recent clients for OpenStore by GasBuddy, customers are in for a new way of shopping at Town Pump.
The new website is www.townpumpconvenience.com.
"Town Pump is very excited to partner with Open Store in the release of our new website for convenience stores and our expansion into the world of mobile apps. We will now have the ability for our customers to find us more easily when they are traveling across the great state of Montana," said Julie Corbin, manager at Town Pump.
She added, "Our amenities, gas brands, deli menus, store promotions and special pricing will be available at their fingertips as well as a means to instantly contact us with questions, concerns, and how we are doing at each location. We are thrilled to be able to connect with customers in a new manner as well as offer new ways for customers to receive the best possible deals on our large variety of products."
Jason Toews, co-founder and CEO of OpenStore by GasBuddy, said, "OpenStore is delighted to collaborate with another c-store that is committed to providing the best technologies to its customers. The possibilities that digital marketing strategies will provide Town Pump will leverage them to a new level of success. OpenStore is a complete turnkey solution that will support Town Pump's strategies to connect to customers with targeted marketing and effective messaging tools."
Brooklyn Park, Minn.-based OpenStore by GasBuddy is a solution that increases customer loyalty by providing two-way communication with customers using web technologies and custom branded mobile applications. The OpenStore dashboard allows clients to collect customer feedback, manage social media, deliver mobile coupons and push out text message campaigns all from a single location.
Butte, Mont.-based Town Pump is a privately held business. The chain was founded in 1953 by Tom Kenneally Sr., and Town Pump was the first station to bring self-service gasoline to the state of Montana, it said. During the 1980s, and following a petroleum shortage of the 1970s, Town Pump expanded into the c-store markets. This was in response to what customers wanted for greater convenience, more groceries, deli services and fully automated pumps. In the 1990s, Town Pump began opening truckstops, car washes, laundromats, motels, delis and gaming establishments.
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