WESTLAKE, Ohio -- TravelCenters of America, operator of the TA and Petro Stopping Centers travel center brands, will be deploying ADFLOW Networks's digital signage systems at many of its locations, ADFLOW recently announced.
Following an extensive test period and proof of concept, a nationwide deployment to many of the TA Truck Service and PetroLube Truck Service Centers is under way.
TravelCenters has integrated this digital signage with its enterprise resource planning (ERP) systems for the truck service division of its business, making it possible to present localized real-time pricing data from SAP. In addition, the name and phone number of the branch manager, provided from the company's PeopleSoft system, has been integrated with the ADFLOW digital signage network. The approach ensures pricing information and the branch manager's contact details are up to date and accurate on the menu boards.
"Our customers are looking for easy to deploy and easy to manage in-store digital signage that allow them to effectively target consumers and enhance the customer experience,” said Gary Davies, executive vice-president of sales and marketing. “With 24/7 installation expertise, technical support, project management and content consulting and creation services, our turnkey solution makes it easy to deploy. Our system's ability to be integrated into our customers' media asset management, marketing supply chain and enterprise systems makes it easy and cost-effective for them to manage".
Based in Burlington, Ontario, with U.S. offices in Chicago, ADFLOW Networks delivers digital signage, interactive kiosk and marketing solutions to many retailers and brands in North America, powered by ADFLOW's Dynamic Messaging System, using patented AdSecure technology. Since 2000, ADFLOW has offered its turnkey solution featuring its software platform together with comprehensive services that help companies reshape their customer experiences, including store design, screen placement, hardware selection, installation and content services.
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