Technology/Services

Wesco Moves for Comprehensive Technology Change

Michigan retailer implementing additional Retalix solutions
MUSKEGON, Mich. -- Wesco Inc. convenience stores will be adding Retalix's StorePoint POS, Back Office and HQC solutions, as well as Retalix Loyalty, to its existing Retalix installation to create a fully integrated retail and supply chain technology system that enhances efficiency and increases customer service and loyalty.

The 51-store chain, based in Muskegon, Mich., is adding the products on top of previous implementations of Retalix's PowerEnterprise supply chain software suite and Demand AnalytX (DAX) demand-based inventory replenishment solution. The result is a comprehensive [image-nocss] system that will help Wesco manage vital processes across the company's distribution center and its entire retail enterprise."Our legacy system was aging and disjointed, and we needed a technology solution and provider that could help us integrate our systems and implement a robust loyalty program. After searching several industry vendors, Retalix was by far the best partner," said Rachelle Osborn, director of technology at Wesco. "We've been successfully using Retalix's PowerEnterprise suite at our warehouse, as well as DAX for inventory management for several years. The addition of StorePoint and Retalix Loyalty should give us the integration we seek, and should improve efficiency and productivity chain-wide."Bill Campbell, executive vice president for Retalix USA, said, "Wesco is demonstrating how the integration of technology solutions can provide a truly cost-efficient and highly productive system platform that will enhance all facets of their business and increase the customer shopping experience and overall satisfaction. Their innovative foresight will serve them well by creating a more efficient, demand-based supply chain that should cut costs and increase profitability."

Retalix Loyalty is a targeted promotions and consumer interaction solution that delivers offers, tracks performance and personalizes communications. As an enterprise-wide, real-time, scalable system, the software seamlessly ties together centralized operations, marketing management, special promotions, IT and the shoppers themselves. Because it is centrally operated, Retalix Loyalty ensures continuity across multiple stores and channels. This combination of features allows retailers to build long-term customer loyalty and retention by targeting their promotional spend on their most valuable customers.

DAX is a demand-driven replenishment solution designed specifically for food and fast-moving consumer goods retailers to optimize inventory and streamline the order process. It is based on Microsoft technologies, and is comprised of four core modules: Demand Forecasting, Inventory, Ordering, and Analytics, and contains unique algorithms to interpret demand and optimize replenishment orders. Retailers using DAX have reported significant out-of-stock reductions, decreased inventory levels and lower spoilage of perishable products.

Retalix Power Enterprise is a solution suite that spans a range of critical business processes for distributors, including enterprise resource planning; advanced warehouse inventory movement and management; business analytics; product delivery and invoice reconciliation; and personal digital assistants for warehouse associates.

Retalix StorePoint is a point-of-sale and backoffice software system that helps convenience and travel center retailers improve productivity, control costs and increase sales. StorePoint includes integrated forecourt automation for both gasoline and commercial fuel, Electronic Payment Software (EPS), Foodservice, Cash and Inventory Management modules. Additionally, Retalix StorePoint supports an integrated payments switch from Postilion to handle all of the various fuel and fleet purchases inherent in the travel stop industry.

Retalix StorePoint HQC complements Retalix StorePoint POS and backoffice by managing sites and providing consolidated business intelligence. Features include central pricebook management, reporting and analytics software to effectively manage a chain's item and price information.

Retalix is an independent provider of software solutions to retailers and distributors worldwide. Its solutions serve the needs of grocery chains, convenience and fuel retailers, food and consumer goods distributors and independent grocers. It offers a portfolio of software applications that automate and synchronize essential retail and supply chain operations, encompassing stores, headquarters and warehouses. The company's international headquarters is located in Ra'anana, Israel, and its American headquarters is located in Dallas.Wesco, Inc. began in 1952 as Westgate Refinery Outlet. In 1978 the first convenience store was opened in Michigan. Now with more than 50 locations, this Michigan chain is known as Wesco Convenience Stores. The company has more than 1000 employees with annual revenue of $400 million.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

General Merchandise/HBC

How Convenience Stores Can Prepare for Summer Travel Season

Vacationers more likely to spend more for premium, unique products, Lil’ Drug Store director says

Trending

More from our partners