SANTA FE SPRINGS, Calif. -- Westinghouse Digital Electronics, a provider of digital signage displays for gas stations and convenience stores, has introduced a way for car washes to educate and upsell customers, The Car Wash Display. The self-contained system includes all of the hardware, software and simple-to-use content needed to easily create compelling ads and promos. The Westinghouse Car Wash Display provides car wash customers with the latest product information and the day's best deals while they wait in line before making their purchase. It helps car washes inform customersof [image-nocss] the newest products and services available.
Sold exclusively via SONNY's Car Wash Factory, the Westinghouse Car Wash Display solution includes an all-weather one-sided 19-inch Westinghouse Digital LCD screen and stand; Westinghouse's proprietary neonSource software for creation of ads and promotional messages; and car wash-related advertising content by Bclip Productions. The all-in-one solution comes loaded with ads and product demos but can be customized so car wash stations can display their own content.
Rey Roque, vice president of marketing at Westinghouse Digital Electronics, said, "Small to medium businesses like car washes need all the edge they can get to succeed in today's economy, and our PumpTop Topper is already a proven solution at thousands of gas stations and convenience stores across the country. Westinghouse's full suite of cost-effective, out-of-home digital signage solutionswhich includes hardware and software to meet the needs of all kinds of businesses and environmentsoffer a very powerful way to drive sales by reaching customers when they are in purchase mode."
Westinghouse's new Car Wash Display features the LCD screen, pre-loaded content and the company's proprietary neonSource software. neonSource is digital signage software that allows businesses to advertise their latest product solutions, informational messages, daily specials and promotional launches throughout the day on a timed schedule. neonSource displays current broadcast/satellite/cable TV or prerecorded video while inserting banner ads along the top and bottom of the screen. The programming remains uninterrupted as the ads are dynamically inserted around it on the sides, top and bottom of the screen.
Westinghouse Digital Electronics is a leading U.S. LCD TV manufacturer. The company offers a complete suite of LCD displays for the professional and consumer markets as well as LCD-based consumer electronic products that deliver the latest digital content for the ultimate entertainment or commercial display experience. Westinghouse Digital's award-winning consumer HDTV line up includes a complete family of 720p and 1080p LCD HDTVs and HD 1080p monitors in a range of sizes and formats, HD Grade standard and widescreen computer monitors and a full line of digital photo frames. Westinghouse Digital's Commercial Business Unit offers complete set of customized display solutions including high-end LCD HDTVs and video monitors targeted to meet the demanding needs of the Pro A/V business sector, including digital signage applications.
As the power behind Adtek Media's PumpTop TV network, Westinghouse Digital is the exclusive supplier of thousands of specially designed LCD screensthat deliver entertainment, news and advertising in major brand gas stations to millions of viewers each month.
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