With more than 1,900 c-stores across the Midwest, Casey’s General Stores is a well-established chain of c-stores built on the premise that small towns are a good place to do business. This vision has led Casey’s to be a hub in many of the towns where it operates, acting as both c-store, restaurant and community gathering place of choice. Casey’s offers a wide range of prepared foods and beverages in addition to the traditional selection of snacks, grocery items, retail goods and gasoline.
The hallmark of its in-store offerings is its expansive pizza program. A longtime fixture, Casey’s pizza program has evolved over the years to include delivery and online ordering. As of September 2016, nearly 500 stores had pizza delivery, and total downloads of Casey’s mobile app had exceeded 530,000.
In 2016, Casey’s made big moves to expand its footprint by opening its second distribution center in Terre Haute, Ind., which became operational in February 2016, and announcing plans to move into Ohio, it’s 15th state.
Casey’s chairman and recently retired CEO Robert Myers was celebrated as CSP’s Retail Leader of the Year in 2016.
Source: Convenience Digital Resource Library, Technomic
How the c-store chain is transforming the role of chief marketing...