Murphy USA Inc.

Serving approximately 1.6 million customers per day, according to the company, Murphy USA operates more than 1,400 stores under the Murphy USA and Murphy Express banners. Murphy USA stations are typically located near a Wal-Mart store, while Murphy Express stores are standalone stations. Murphy USA stations tend to be smaller, kiosk-format stores, while Murphy Express stations tend to be larger, traditional convenience store formats.

In early 2016, Wal-Mart curtailed a 20-year relationship with Murphy USA, announcing that going forward it would build and operate its own gas stations. Murphy USA will continue to run the more than 1,000 branded locations it already has in Wal-Mart parking lots.

Murphy USA’s competitive advantage is its high-volume, low-cost operations at its kiosks, which are positioned in the marketplace as a destination for fuel and cigarettes, offering competitive pricing and speed of service. Murphy is also notable for its category management excellence. Two current category managers and one former—John Deichler, Steven Desautels and Felix Oliu—were all winners in CSP’s 2017 Category Manager of the Year awards. 

Source: Convenience Digital Resource Library, Technomic