Crosby’s

Reid Stores Inc. is a division of Reid Petroleum. Its convenience stores primarily operate in rural areas of western, central and southwestern New York and northwestern Pennsylvania. All stores are branded Crosby Mart, and most feature Sunoco brand gasoline, although about half a dozen carry Mobil, Shell, Valero or Crosby’s private label. The target customer is the 18- to 35-year old male.

Foodservice makes up more than 20% of inside sales. Offers include Subway and Tim Hortons franchises, as well as a Coffee Culture Cafe & Eatery and catering program.

A blueprint for the future, its community hubs feature grocery and produce and a seating area with free Wi-Fi. The lounge encourages customers buying fresh-made pizza, made-to-order subs or gourmet coffee to relax awhile.

Reid is very active with promotions, and the company is supportive of charities such as the MDA summer camp and the Susan G. Komen Foundation.

Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2017.