Speedway LLC, based in Enon, Ohio, is a wholly owned subsidiary of Findlay, Ohio-based Marathon Petroleum Corp. In spring 2018, Marathon agreed to acquire San Antonio-based Andeavor, a $23.3 billion deal that brought Marathon 10 refineries and more than 1,000 company-operated stores. The new retail platform reaches from coast to coast. (Note: The closing of the Andeavor acquisition is scheduled for the latter half of 2018, after the Top 202 Dec. 31, 2017, cutoff date. As a result, it is not included in the count for the Speedway chain. For this count, Andeavor is ranked No. 7.)
Another significant acquisition for Speedway occurred in 2014 with the purchase of Hess Retail Holdings LLC and its more than 1,200 Hess locations along the East Coast and WilcoHess sites in the Southeast.
A key hallmark of the Speedway brand is its Speedy Rewards loyalty program. Customers can earn points via purchases of both fuel and merchandise that can be redeemed for gift cards or free goods. The program also provides special offers on a free beverage or additional bonus points after a certain number of foodservice purchases.
While its target customer has been the industry standard 18- to 45-year-old male, Speedway has made strides in reaching female customers through Speedy Rewards, take-home meals and a more expanded focus on fresh foodservice items.
Speedway is also notably active in the community; it’s the largest contributor within the c-store industry to the Children’s Miracle Network Hospitals, according to the company, and it also regularly contributes to the United Way.
Speedway President Tony Kenney was CSP’s 2015 Retail Leader of the Year. One year later, he celebrated his 40th anniversary with Marathon and Speedway.
Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2017.
Photo courtesy of 127driver.