Speedway (retail division of Marathon Petroleum)
|No. of Stores:||2,770|
|States of Operation:||Alabama, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Virginia, West Virginia, Wisconsin|
|Rank Last Year:||3|
Speedway LLC, based in Enon, Ohio, is a wholly owned subsidiary of Findlay, Ohio-based Marathon Petroleum Corp. A key hallmark of the Speedway brand is its Speedy Rewards loyalty program. Customers can earn points via purchases of both fuel and merchandise that can be redeemed for gift cards or free merchandise. The program also provides special offers on a free beverage or additional bonus points after a certain number of foodservice purchases. Speedway is also notably active in the community; it’s the largest contributor within the c-store industry to the Children’s Miracle Network Hospitals, according to the company, and it also regularly contributes to the United Way.
While its target customer has been the industry-standard 18- to 45-year-old male, Speedway has made strides in reaching female customers through Speedy Rewards, and its take-home meals and a more expanded focus on fresh foodservice items.
A notable point on the brand’s timeline, Speedway acquired Hess Retail Holdings LLC in 2014 and its more than 1,200 Hess locations along the East Coast and WilcoHess sites in the Southeast.
Speedway president Tony Kenney was CSP’s 2015 Retail Leader of the Year. One year later, he celebrated his 40th anniversary with Marathon and Speedway.
Source: Convenience Digital Resource Library, Technomic