Truenorth Energy LLC

Truenorth’s competitive advantage is that it targets customers seeking a pleasant shopping experience, rather than competing solely on price, and stores are known for their consistency, cleanliness and friendly staff.

Truenorth Energy operates truenorth, a regional chain of large-format c-stores operating primarily in Illinois, Michigan and Ohio, employing more than 1,000 people. The brand provides fuel and convenience retailing to its hundreds of stores and dealer partnerships. The company strives to offer friendly and fast service in a clean, safe and modern environment. A large selection of grab-and-go food items are available, including sandwiches, yogurt, vegetables and dip and fruit. The TrueBrew coffee station offers several freshly prepared pots of coffee and the TrueOasis fountain beverage station features soft drinks and frozen slushie drinks.

Source: Convenience Digital Resource Library, Technomic