United Pacific

The company’s competitive advantage is its reputation for low prices. As a force in metro markets such as Los Angeles and San Francisco, the chain’s We Got It, United Mart and My Goods Market stores are known to have competitive pricing on gas, tobacco and energy drinks. While United Pacific is an independent owner, supplier and operator of gas stations and convenience stores in the Western United States, the company is a portfolio business of Fortress Investment Group LLC, New York, a diversified, global investment management firm. With a presence on Facebook, United is using the social-media outlet to reach new customers, showing photos and location information, as well as highlighting products that are on promotion. It also advertises through its vendor community, mostly via the radio and for events such as new store openings. Social-media marketing enables the chain to be more aggressive with its signage, especially at the point of purchase.

Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2017.

Photo courtesy of United Pacific.