Dash In

Dash In, a chain of regional c-stores across Maryland, Virginia and Delaware, is one of four companies owned by The Wills Group. The parent company also owns more than 200 dealer sites and distributes gasoline and home heating oil. The Wills Group is one of the largest privately owned Shell distributors in the United States and also offers its own private-branded fuel.

Dash In prides itself on being a hub for convenient living, offering fresh and prepared food, beverages and fuel for customers on the go. Its newer-format stores feature a neighborhood shopping experience with a warm color palette, ordering kiosks, digital menu boards, and a chef-driven menu of Craveable sandwiches. Dash In also offers premium coffee made with 100% Arabica beans, signature sliders, breakfast croissant sandwiches and wings. 

In February 2018, Aaron Mace, the company’s category manager, was honored with CSP’s 2018 Category Manager of the Year award for multiple categories at Winsight’s Convenience Retailing University conference in Glendale, Ariz.

Source: Convenience Digital Resource Library, Technomic. For benchmarking purposes, store counts are year-end 2017.