Consumers’ need for convenient foodservice options came in as the most important need state, with 35.4% of consumers reporting that the need for speed and ease were the top reasons for visiting a c-store.
Pilot Flying J came in on top for this need state, with 50.6% of respondents saying they visited the chain because they needed a foodservice option that was quick, easy and ready to go. Kum & Go also scored highly at 41.9%, as did the appropriately named On the Run at 41.5%. While Pilot Flying J has been focusing on more freshly made foodservice offerings modeled after fast-casual chains, all three brands are well-entrenched in consumers’ minds for fast, self-service foodservice models.
Photo courtesy of Pilot Flying J