WINSTON-SALEM, N.C. -- Inmar has announced that it has acquired Chicago-based Willard Bishop. Together, the companies will deliver cohesive and complete access to consumer products data, analysis and insights.
The combination of Inmar’s real-time data in promotions, supply chain and healthcare, and Willard Bishop’s operational, consulting and strategic expertise in food retailing, will deliver solutions for manufacturers and retailers alike.
Both companies have provided data and insights to the consumer packaged goods (CPG) industry for decades. Inmar is an established source for its Coupon Trends and Shopper Promotion Impact Reports. Willard Bishop’s SuperStudy reports provide comprehensive information on total store performance and, through the SuperStudy eCommerce report, it also provides a comprehensive study of online grocery shopping.
“Through this strategic acquisition, Inmar is taking responsibility for providing the comprehensive access to data analytics and information that will help our industry grow in a rapidly changing digital environment,” said Inmar chairman and CEO David Mounts. “The innovation enabled by joining Inmar and Willard Bishop will be transformative.”
Jim Hertel, managing partner for Willard Bishop, said, “Many companies have jumped on the big-data bandwagon; however, there is significant latency in a company’s ability to extract actionable insights from these massive datasets.”
He continued, “Inmar’s acquisition combines our 40 years of manufacturer and retailer domain expertise, and our analytical tools, with their intelligent commerce networks and unrivaled processing capabilities. Together, we will bring a new level of insight and understanding to the extended value chain, while providing trading partners with a deeper understanding of shopper behavior--all delivered in real-time or near-time.”
Winston-Salem, N.C.-based Inmar is a technology company that operates intelligent commerce networks. Its platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries that rely on Inmar to securely manage billions of dollars in transactions.
Willard Bishop, Long Grove, Ill., uses its manufacturer expertise and retailer knowledge to create performance-based strategies that work for the supply side, as well as for the demand side. Willard Bishop helps companies identify growth opportunities and increase productivity using shopper-based analytics, cost modeling, consulting services, custom-developed applications and tools to improve client performance from concept to consumer.
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