Mergers & Acquisitions

New Moniker for Mayflower

Some products and services may migrate to the rest of the chain

PLYMOUTH, Mass. -- For the past 40 years, Plymouth, Mass.-based Mayflower Food & Spirits has offered prepared meals, homemade pastries and more. It will continue that tradition and start some new ones under a new name.

Now under the ownership of VERC Enterprises Inc., a convenience-store and Mobil/Gulf gasoline operator with nearly 30 locations throughout Eastern Massachusetts and New Hampshire, Mayflower Food & Spirits has been renamed Mayflower Provisions to better reflect what it offers.

Leo Vercollone, president and CEO of VERC Enterprises, worked with branding firm Scribendi Digital Advertising to assist with developing a new name and logo. Vercollone said he selected “Provisions” to appeal to a wider audience and to better reflect the store’s scope of products and services.

In addition to fresh hot meals, sandwiches, a butcher shop, bakery and produce and a selection of wine, beer and spirits, Mayflower Provisions offers a variety of grocery and specialty items and includes a Mobil gas station.

“VERC Enterprises has had a strong presence in Plymouth as well as the surrounding South Shore communities, and we’re delighted to add Provisions to our VERC family,” said Vercollone. “This business has been a mainstay of Plymouth for many years, and in fact, we may modify some of our other locations to add some of the services that Mayflower Provisions now offers.”

The Mayflower Provisions staff of 32 employees includes chef Tony Andrews, baker Carol Wall and butcher Curt Carafoli.

VERC will continue its tradition of hiring individuals with intellectual and developmental disabilities, and it has already hired two such individuals for Mayflower Provisions.

Open 5 a.m. to 11 p.m. daily, Mayflower Provisions has undergone several upgrades under the new ownership. While new equipment, refrigeration units and a customer-transaction counter are now in place, the “homey” feel that has been a hallmark of the Plymouth establishment remains, Vercollone said.

“Over the past few months we have welcomed both former and new customers and look forward to expanding our clientele even more,” he said. “The Plymouth area is a real draw for young families who want to establish roots; we hope that Mayflower Provisions, with its many conventional and unique offerings, continues to be that ‘go-to’ place for future generations.”

The Duxbury, Mass.-based company said it plans a grand-opening ceremony later in the year.

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