Mergers & Acquisitions

Dealer-Focused Empire Deal

Empire Petroleum acquires Mansfield Oil's retail platform, expects to grow

DALLAS -- Empire Petroleum Partners LLC has acquired the retail dealer business of Mansfield Oil Co. of Gainesville Inc. and has merged its retail dealer operations into Empire effective Sept. 25, 2014.

Empire Petroleum Mansfield Oil (CSP Daily News / Convenience Stores / Gas Stations)

As reported in a 21st Century Smoke/CSP Daily News Flash. Mansfield also will become a partner and will retain an ownership stake in Empire.

The combination of Empire and Mansfield will create a national dealer-focused fuel distributor that services more than 1,100 accounts in 26 states in the continental United States. Mansfield's retail dealer business represents approximately 6% of Mansfield's total fuel sales.

The addition of Mansfield's retail dealer business significantly enhances Empire's unbranded platform and further solidifies its relationship with its branded partners including CITGO, Valero, BP, Mobil and ChevronTexaco.

"With changes in the retail gasoline industry just getting started, the best chance for large-scale success lies with efforts such as Empire's vision to establish a large-volume business that is well capitalized and poised for growth," said Douglas Haugh, president of Mansfield. "We believe that Empire has assembled a great team and a strong platform that is required for long-term success."

"The combination of the Empire and Mansfield teams on an ongoing basis will be a formidable partnership; one which will allow Empire to continue to execute on its growth plans well into the future," said Hank Heithaus, CEO of Empire.

Both Empire and Mansfield expect to work together on future acquisitions that will both assist Empire in the growth of its retail dealer platform while also supporting Mansfield's expansion of its retained commercial fuels business.

In an attempt to make the transition as seamless and as smooth as possible for customers, Empire will hire Mansfield's existing operations personnel to continue to manage the accounts for Empire post-closing.

Empire Petroleum is a leading motor fuels distributor of top brands including Shell, Chevron, Valero, Sunoco, BP, Exxon, CITGO, Mobil, Marathon, Texaco, ConocoPhillips, and Gulf. Based in Dallas, Empire currently distributes motor fuel products to gas stations in the Mid-Atlantic, southeastern and Midwestern states

Gainesville, Ga.-based Mansfield Oil is a national leader in the dynamic North American energy supply, logistics and services enterprise. Mansfield is focused on partnering with clients to provide innovative, technology-based solutions to support their energy supply chain needs, from traditional petroleum products to CNG, LNG, specialty chemicals and renewable fuels.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Convenience Stores Speak Out Against New York Tobacco Proposals

Lawmakers reject flavored tobacco ban, accept cigarette tax increase, but negotiations not over yet


Driving EV Owners Into the C-Store

3 ways to encourage customers to charge on their credit cards while charging their cars


Vuse Solo Menthol Can Remain on Market Pending Further Developments

Court stays FDA’s marketing denial order of R.J. Reynolds Vapor Co.’s tobacco product


More from our partners