Hy-Vee Inc. is making two new acquisitions in Wausau, Wisconsin. The supermarket and convenience-store retailer is acquiring the County Market grocery store, located at 220 S. 18th Avenue. It is also acquiring the adjacent Circle K convenience store.
"This was a franchisee who opted to sell," a spokesperson for Circle K told CSP.
- Alimentation Couche-Tard’s Circle K is No. 2 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count. Hy-Vee is No. 44.
The County Market will close on Nov. 11 and reopen on Tuesday, Nov. 18 as the Wausau Hy-Vee store. The company will rebrand the Circle K to its Hy-Vee Fast & Fresh convenience- store brand.
“We’re excited to have this opportunity to be part of the Wausau community,” said Kory Robinson, regional vice president for Hy-Vee’s Madison region. “We look forward to bringing Hy-Vee’s quality, convenience and culinary expertise to customers next month, and to being part of the local community.”
Hy-Vee will offer all of the Country Market employees positions with Hy-Vee, the company said.
Laval, Quebec-based Alimentation Couche-Tard operates in 29 countries and territories, with nearly17,300 stores, of which approximately 13,200 offer road transportation fuel. Under the Circle K, Holiday Stationstores and GetGo banners, it is one of the largest convenience-store operators in the United States.
Circle K did not immediately respond to a CSP request for comment on the sale of the convenience store.
West Des Moines, Iowa-based Hy-Vee is an employee-owned corporation operating more than 560 business units—more than more than 285 retail stores including 180 Hy-Vee Fast & Fresh lc-stores—across nine Midwestern states with sales of more than $14 billion annually.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.