Mergers & Acquisitions

Kwik Trip Partners With GSP for Stop-N-Go’s New Look

Firm created branding elements for exterior, canopies
kwik trip stop-n-go gsp csp
Photographs courtesy of GSP

LA CROSSE, Wis. — Kwik Trip Inc., which in early December closed on the acquisition of 36 Stop-N-Go Convenience Centers in southern Wisconsin and northern Illinois, partnered with GSP, a provider of retail services and solutions, to create new exterior branding elements for part of the portfolio.

The La Crosse, Wis.-based retailer has converted the stores from Stop-N-Go of Madison Inc. to either the Kwik Trip, Kwik Star or the new “Stop-N-Go” brand.

The chain will use the new Stop-N-Go logo and color palette that GSP created at 21 of the stores.

“We wanted to ensure that the new Stop-N-Go brand was contemporary, exciting and memorable,” said Mark Meisner, Kwik Trip’s director of marketing and advertising.

“GSP understands what strong brands are made of and how to design modern and timeless graphics and branding elements,” said Steven Cohen, vice president of design services for GSP.

Clearwater, Fla.-based GSP provides store-specific marketing programs and offers turnkey design, manufacturing and installation for store remodels and decor refreshes. Its design team supports visual merchandising, photography and graphics.

Founded in 1965, Kwik Trip owns and operates more than 700 c-stores in Wisconsin, Minnesota and Iowa (as Kwik Star).

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