Maverik on Friday marked the first anniversary of acquiring the Kum & Go convenience-store chain by celebrating the completion of its Colorado store rebrands and donating $1 million to Feeding America, the nation’s largest domestic hunger-relief organization.
Maverik CEO and “chief adventure guide” Crystal Maggelet (pictured far left) was on hand, joining the Denver community at the rebranded North Tower Road location for the celebration, which included kicking off store transformations in Wyoming.
Of the $1 million donation, $100,000 will be directed to Food Bank of the Rockies, the partner food bank serving neighbors experiencing food insecurity across half of Colorado and all of Wyoming, Salt Lake City-based Maverik said.
“This substantial contribution will support both Feeding America and local partner food banks in communities across Maverik’s 20-state footprint, providing vital support to people experiencing food insecurity throughout the operating region where its team members live and work,” the company said.
- Maverik is No. 12 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.
Maggelet was joined by Lauren Biedron (second from left), Feeding America senior vice president of corporate partnerships, and Jennifer Lackey (second from right), Food Bank of the Rockies chief development officer, for the $1 million check presentation and remarks. Also in attendance was Michelle Monson (far right), Maverik’s communications and corporate social responsibility director.
Maverik said it will continue to focus on the growth and integration of Maverik and Kum & Go brands, driven by Maggelet’s leadership of nearly 15,000 employees across more than 840 stores in 20 states from the Midwest to the West Coast.
“I am honored to lead Maverik into this exciting new chapter,” Maggelet said of the brand’s recent expansion. “Our acquisition of Kum & Go has strengthened our position as a leading convenience-store retailer, and I am proud of the progress we’ve made in integrating the two brands. Our focus remains on delivering exceptional experiences for our customers, supporting our team members and giving back to the communities we serve.”
Maverik has completed 97 rebrands across Utah and Colorado, with the goal of offering its customers a unified, consistent experience across store food offerings, in-store experience, product selection, rewards programs, customer service and more, the company said.
“Customers of former K&G locations are encouraged to sign up for Maverik’s Adventure Club or upgraded Nitro membership to save on every gallon of fuel, earn freebies and take advantage of other high-value rewards,” Maverik said.
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