Salt Lake City-based Maverik on Oct. 6 will lay off 100 employees in Des Moines, Iowa, as it reduces its presence there, according to Iowa's Worker Adjustment and Retraining Notification (WARN) Act website.
Des Moines is the former headquarters of the convenience-store chain Kum & Go, which Maverik acquired in 2023.
“As part of our ongoing efforts to improve efficiency and better serve our growing customer base, Maverik has made the difficult decision to consolidate its Base Camp headquarters in Salt Lake City,” Maverik said in a statement shared with CSP. “A limited presence will remain in Des Moines to support geographically based business needs. We are currently working closely with impacted team members to develop individual plans, including relocation opportunities, and are committed to supporting them with transparency and care throughout this transition.”
- Maverik is No. 12 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
Maverik in August 2023 completed its acquisition of Kum & Go from the Krause Group, adding about 400 locations to its portfolio and doubling the number of stores it owns.
Maverik recently began rebranding Kum & Go stores in Iowa and Nebraska, according to a rebrand page on Maverik’s website.
The start of the Iowa rebrands is notable because Kum & Go originated in Iowa in 1963, four years after founders Bill Krause and his father in-law Tony Gentle entered the retail world. Kum & Go’s headquarters was in West Des Moines.
There are about 250 employees in the Des Moines regional office, according to a story in the Des Moines Register.
In November, a spokesperson said Maverik was in the process of rebranding all Kum & Go convenience stores, with the intent to unify its entire combined footprint under the Maverik brand.
The Maverik brand targets adventure seekers and outdoor enthusiasts by establishing itself as a “base camp” to fuel up for activities such as off-roading, biking, canoeing and mountain climbing while reflecting the natural beauty of the local communities' favorite outdoor adventures in the stores' design and incorporating them into the stores' concept and decor.
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