Maverik is in the process of rebranding all Kum & Go convenience stores, with the intent to unify its entire combined footprint under the Maverik brand, a spokesperson for the retailer told CSP.
Salt Lake City-based Maverik acquired the Kum & Go chain of approximately 400 locations in August 2023, and in January 2024, CSP learned that Maverik had decided to retire the Kum & Go brand. The company is in the process of rebranding the Kum & Go stores to the Maverik brand on a state-by-state basis, starting with Colorado, Idaho, Utah and Wyoming.
Last week, the company announced that it is rebranding the stores in Oklahoma, a state not mentioned in its original plan.
The spokesperson officially confirmed for CSP the intention to rebrand the entire chain, but stressed a market-by-market strategy. “All markets have not yet been confirmed to rebrand,” the spokesperson explained. “While we intend to unify our entire combined footprint under the Maverik brand, we are taking a thoughtful, market-by-market approach and will solidify and announce plans for each state as we continue to progress.
“We’re committed to this vision but are taking a thoughtful, market-by-market approach to ensure the best customer experience,” the company said in a statement provided to CSP on Wednesday. “Our focus is delivering a consistently elevated c-store experience—across fuel, rewards, foodservice and inside-store offerings. As we solidify our plans in each state, we will share those updates with you. We look forward to expanding Maverik’s spirit of adventure from the Midwest to the West Coast.”
Maverik is No. 12 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by store count.
Maverik has more than 500 Maverik-branded locations in Arizona, California, Colorado, Idaho, Kansas, Montana, New Mexico, Nebraska, Nevada, Oregon, South Dakota, Utah, Washington and Wyoming. There are approximately 400 Kum & Go-branded locations in 12 states: Arkansas, Colorado, Iowa, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming.
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