Kum & Go is no more.
The last two Kum & Go convenience stores reopened as Maveriks at 6 a.m. on Nov. 21, according to a rebranding schedule on Maverik's website. They are the locations at 1005 Gordon Drive, Sioux City, Iowa, and 1864 Old Hwy 141, Sloan, Iowa.
“Maverik has now completed all Kum & Go rebrands, and every store is operating under one unified Maverik brand,” Michelle Monson, Maverik’s communications and corporate social responsibility director, told CSP Tuesday. “We’re excited to welcome even more customers across our footprint—from the Midwest to the West Coast—to enjoy the adventure-driven experience Maverik is known for.”
- Maverik is No. 12 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
Salt Lake City-based Maverik in August 2023 completed its acquisition of family-owned Kum & Go and Solar Transport from the Krause Group for an estimated $2 billion, adding about 400 locations to its portfolio and doubling the number of stores it owns. Kum & Go had locations across 13 states. Solar Transport is a tank truck carrier and logistic provider that was owned by the Krause Group.
In April, Maverik had rebranded more than 180 Kum & Go stores.
At CSP's Outlook Leadership event in August, Maverik CEO Crystal Maggelet said the decision to rebrand Kum & Go convenience stores to Maverik wasn't easy.
“It was months of going back and forth,” she said at the time. “We even did market studies to make sure that Maverik would be an accepted name in the communities. We understood that Kum & Go had a brand and loyalty just like Maverik.”
In the end, however, “From a marketing point of view, from an ease of operation and efficiency, we decided one brand was the way to go,” Maggelet said.
Maverik expands reach with Kum & Go acquisition
Maverik's acquisition of Kum & Go has helped it gain access to a new customer base, doubling its existing Rocky Mountain customer base across the Midwest.
Maverik is the largest independent fuel marketer in the Intermountain West. Locations include Arizona, California, Colorado, Idaho, Montana, Nebraska, Nevada, New Mexico, Oregon, South Dakota, Utah, Washington and Wyoming. The acquisition gave Maverik a foothold in eight additional states.
The combination of Maverik and Kum & Go created a best-in-class c-store operator across the Midwest and Rocky Mountain regions with a differentiated value proposition across fuel, foodservice and inside store offerings, the companies said in 2023.
Kum & Go originated in Iowa in 1963, four years after founders Bill Krause and his father in-law Tony Gentle entered the retail world. Kum & Go’s headquarters was in West Des Moines.
The Maverik brand targets adventure seekers and outdoor enthusiasts by establishing itself as a “base camp” to fuel up for activities such as off-roading, biking, canoeing and mountain climbing while reflecting the natural beauty of the local communities’ favorite outdoor adventures in the stores’ design and incorporating them into the stores’ concept and decor.
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