Maverik will retain 63 employees in Des Moines and is offering eight others relocation packages as the convenience-store chain reduces its presence in Iowa, according to a letter dated Aug. 6 that its human resources chief sent to the city.
Des Moines is the former headquarters of the convenience-store chain Kum & Go, which Maverik acquired in 2023.
Salt Lake City-based Maverik will lay off 100 employees in Des Moines, according to Iowa's Worker Adjustment and Retraining Notification (WARN) Act website, CSP reported last week.
- Maverik is No. 12 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
Nicole Mason, chief development officer with Maverik since September 2023, appears to be the only upper management employee being laid off. She joined Kum & Go in December 2002 as a real estate manager, according to her LinkedIn page. Her last role as a Kum & Go employee was senior vice president of store development before her current job.
The eight employees being offered relocation packages are in the departments of category management, HR business support, continuous improvement and operations systems and support, according to the letter, which the city shared with CSP.
Departments with layoffs include HR operations, HR business support, retail IT support, accounting, procurement, category management, foodservice, marketing, merchandising and more.
Those being retained work in foodservice, supply and trading, retail and commercial sales, merchandising, IT, site development, maintenance and more.
Aug. 6 was the first day of layoffs—a price book analyst. Other layoff dates include Oct. 6, Dec. 1 and Jan. 2, 2026. April 2, 2026, is the last date of layoffs.
“As part of our ongoing efforts to improve efficiency and better serve our growing customer base, Maverik has made the difficult decision to consolidate its Base Camp headquarters in Salt Lake City,” Maverik said last week in a statement shared with CSP. “A limited presence will remain in Des Moines to support geographically based business needs. We are currently working closely with impacted team members to develop individual plans, including relocation opportunities, and are committed to supporting them with transparency and care throughout this transition.”
Maverik in August 2023 completed its acquisition of Kum & Go from the Krause Group, adding about 400 locations to its portfolio and doubling the number of stores it owns.
Maverik recently began rebranding Kum & Go stores in Iowa and Nebraska, according to a rebrand page on Maverik’s website.
The start of the Iowa rebrands is notable because Kum & Go originated in Iowa in 1963, four years after founders Bill Krause and his father in-law Tony Gentle entered the retail world. Kum & Go’s headquarters was in West Des Moines.
The Maverik brand targets adventure seekers and outdoor enthusiasts by establishing itself as a “base camp” to fuel up for activities such as off-roading, biking, canoeing and mountain climbing while reflecting the natural beauty of the local communities' favorite outdoor adventures in the stores' design and incorporating them into the stores' concept and decor.
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