East Coast convenience-store retailer Nouria Energy has completed its acquisition of Enmarket c-stores from the Colonial Group Inc. The transaction, announced on Oct. 31, has received all necessary regulatory approvals and has been finalized. All 133 Enmarket locations and 25 car washes are now officially operating under the Nouria umbrella.
“We are thrilled to officially welcome Enmarket into the Nouria family,” said Tony El-Nemr, Founder and CEO of Worcester, Massachusetts-based Nouria. “This acquisition represents a significant step in our growth strategy, expanding our presence to the Southeast region and allowing us to serve more customers with the high-quality products and services Nouria is known for. We are confident that this integration will be seamless and beneficial for both our customers and our team members.”
While the transition takes effect immediately, customers can expect a smooth and seamless experience, said Nouria. For now, all locations will continue operating under the Enmarket brand while benefiting from Nouria’s leadership and resources, the company said.
“We are committed to ensuring a smooth and positive transition for our customers and employees,” added Joe Hamza, COO at Nouria. “We look forward to serving the Enmarket communities and building lasting relationships with our new customers.”
Nouria Energy, the 2024 CSP Mystery Shop winner, is No. 44 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by total number of company-owned stores. Enmarket is No. 55.
Nouria, founded in 1989, is a family-owned and -operated business based in Worcester, Massachusetts. It operates 186 convenience stores, 64 carwash locations and an unbranded wholesale fuel distribution network with branded dealers throughout the Northeast. Enmarket, founded in 1963, is based in Savannah, Georgia.
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