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Category is constantly evolving, due in part to consumer needs and habits
‘It is the hottest thing going,' supplier says
‘There’s a lot of runway for that category as we think about household penetration and what that looks like for the consumers’
Determining which new enhanced hydration beverages will have staying power ‘not an easy process’
Advice from retailers includes being quick to adapt, studying the statistics
Companies strive for differentiation as market increasingly going to lowest bidder
New players in both segments could change the look of the cold vault
As pace of product development picks up, retailers watch consumer trends for product types with staying power
Whether it’s a large convenience-store chain or small, a lot of the planning remains the same
Ability to offer single-serve beverages crucial advantage as IRI research reveals keys to winning customers