Beverages: Carbonated Soft Drinks 2015

Market Share: Nonalcohol Beverages

C-store sales, 52 weeks ending Dec. 27, 2014

Energy drinks and water gained share of c-store sales of nonalcohol packaged-beverage sales at CSDs’ expense in 2014, according to Nielsen.

Subcategory Dollar share Point change
Carbonated soft drinks 33.0% -1.1
Energy drinks 26.9% 0.5
Water 12.3% 0.2
Sports drinks 9.8% 0.2
RTD tea 5.5% 0.2
Fruit drinks 4.6% -0.1
Fruit juice 3.5% -0.1
RTD coffee 2.4% -0.1
Other** 2.0% NA

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.

** Beverages with less than 2% dollar share


Where the Gains Are

C-store sales, 52 weeks ending Dec. 27, 2014

C-store dollar sales of carbonated soft drinks (CSDs) rose 1.6% in 2014 as volume sales fell 2.4% and units were off 0.1%, according to Nielsen. None of the segments posted growth, although low-calorie CSDs suffered the biggest drop over the year prior, continuing a trend from the previous year.

According to IRI, c-store CSD dollar sales rose 0.3% to $8.7 billion in the 52 weeks ending Dec. 28, 2014, with units off 0.1%.

Carbonated Soft Drinks (CSDs)

CSD type C-store sales ($ millions) PCYA* Volume sales (millions) PCYA*
Regular $6,519.4 3.8% 424.2 -0.7%
Low-calorie $1,814.9 -5.6% 112.2 -8.6%
Total $8,334.3 1.6% 536.3 -2.4%

Non-Cola CSDs

CSD type C-store sales ($ millions) PCYA* Volume sales (millions) PCYA*
Regular $4,016.9 4.2% 251.7 -0.2%
Low-calorie $705.9 -5.9% 41.6 -7.9%
Total non-cola $4,722.8 2.6% 293.3 -1.3%

Cola CSDs

CSD type C-store sales ($ millions) PCYA* Volume sales (millions) PCYA*
Regular $2,502.5 3.0% 172.4 -1.4%
Low-calorie $1,109.0 -5.4% 70.6 -9.1%
Total cola $3,611.5 0.2% 243.0 -3.7%

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.

* Percent change from a year ago


20-Ounce CSDs

C-store sales, 52 weeks ending Dec. 27, 2014

Sales of this core CSD package size rose nearly 6% in 2014, according to Nielsen, with 20-ounce Mountain Dew the top-selling UPC.

UPC C-store sales ($ millions) PCYA* Unit sales (millions) PCYA*
Mountain Dew $711.0 6.5% 471.2 5.7%
Coca-Cola $524.8 10.0% 335.1 8.7%
Dr Pepper $350.3 3.7% 224.0 2.0%
Pepsi $339.0 4.2% 221.5 3.6%
Diet Coke $249.0 1.6% 159.5 0.6%
Total (including UPCs not shown) $4,468.0 5.8% 2,950.5 4.5%

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.

* Percent change from a year ago


Quarterly Look: CSD UPCs

C-store sales, 13 weeks ending Dec. 28, 2014

C-store CSD dollar sales rose 2% in the final quarter of 2014, with units off 0.6%, according to IRI.

UPC C-store sales ($ millions) PCYA* Unit sales (millions) PCYA*
Mountain Dew (20-oz.) $177.1 9.1% 114.9 6.6%
Coca-Cola (20-oz.) $137.9 11.4% 85.6 8.0%
Dr Pepper (20-oz.) $94.7 7.5% 59.8 4.6%
Pepsi (20-oz.) $84.5 5.6% 54.8 3.3%
Diet Coke (20-oz.) $66.0 5.3% 41.1 2.2%
Diet Mountain Dew (20-oz.) $60.9 3.2% 39.7 0.5%
Coca-Cola (12 12-oz. cans) $55.5 -3.2% 10.9 -10.3%
Mountain Dew (1-liter) $50.9 1.8% 26.5 0.6%
Sprite (20-oz.) $48.4 14.6% 29.8 11.3%
Coca-Cola (2-liter) $45.1 -4.1% 24.5 -1.4%
Total (including UPCs not shown) $2,146.8 2.0% 1,273.7 0.6%

Source: IRI

* Percent change from a year ago

CONTINUED: Pricing, Flavor & Package-Size Trends

Pages